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BMW x SCADpro

UX DESIGN

UX RESEARCH

MR XR

B2C

My Role

UX Research Lead
Product Designer

Timeline

10 Weeks

Team

Project Lead, Product Manager
AR/VR Developers, 3D Artists
UX Designers, UX Researchers

Overview

Industry Sponsored Project
BMW, collaborating with SCAD, is developing an Apple Vision Pro app for transformative brand experiences. This product showcases innovative sales approaches using mixed reality, reinforcing BMW's commitment to cutting-edge technology and premium customer engagement in automotive realms.